They figure out how to balance the organization’s need for profit with their own desire to grow their people and positive impact.
It’s not easy to hold these goals in tension, but it is possible. In fact, I have walked alongside business and non-profit leaders who were able to build and optimize their “purpose machine” to consistently generate profits that most CEOs only dream about.
We’re not talking about a fairy tale. We’re talking about hard work and steady focus on three key areas: 1) generating better returns for your stakeholders/shareholders/owners, 2) serving your customers while investing in employees and 3) making a lasting impact in the world.
What I do is help clients gain clarity in each of the three areas and identify “levers.”